Industry–leading Innovation Designed for Unlimited Imagination
SKIP
The Home of Innovation
Redefining the Digital Out-of-Home Experience
With Limitless Creative Capabilities and Offerings
In Our Beautiful Place based Retail Environments
3D Creative
Your Vision, Our Stage
Leverage our famed and larger-than-life 3D-cabale screens to bring to life every square inch of your imagination.
In-house production and creative services are available.
Shoppable Content
The Westfield Network
Influence consumers to action with bespoke shoppable content. From Web3 initiatives to retail product drops and theatrical releases, we can take your big brand concepts from URL to IRL.
Measurable Eyes-on Attention Time
2.8 seconds average attention time
3X greater than mobile
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Anonymized Video Analytics
(AVA)
Detect real people (not devices!) within 30' of the screen.
Target Creative by:
Gender
Demographics
Facial Features
Mood
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28 Screens
On Average
2X the coverage of the competition
Strategically positioned across each property to influence the consumer journey.
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Live Campaign Optimization
Dynamic creative changeouts to maximize engagement across key demographics
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Guaranteed
Media Impressions
Based on ad viewability
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Let's Get Social
Offering media partners additional support and exposure across our social channels.
The Westfield Network | Creative Specs
File Formats
MP4 | PNG | JPEG
:10
Unless otherwise contracted with different length
Sound Capabilities
Audio can be heard eight (8) feet from the front of the screen display
Best Creative Practices
Darker backgrounds perform better; avoid white or pastel backgrounds
Short copy length with CTA performs best; keep copy brief
All files are due ten (10) business days prior to contracted start date
The NYC + Transit Network | Creative Specs
File Formats
MP4 | MOV | PNG | JPEG
:10
Unless otherwise contracted with different length
Any display size over 2000 pixels in height or width must be output as a high quality ProRes 422 .MOV file.
Prohibited Content
No imagery offensive to the memory of 9/11/01
This includes airplanes, fires, explosions, burning and/or collapsing buildings.
On 9/11 each year, in memorium for the events of Sept 11th, 2001, the displays will not show advertising.
Best Creative Practices
Darker backgrounds perform better; avoid white or pastel backgrounds
Short copy length with CTA performs best; keep copy brief
All files are due ten (10) business days prior to contracted start date
Century City | Creative Specs
File Formats
MP4 | PNG | JPEG
:10
Unless otherwise contracted with different length
Sound Capabilities
Audio can be heard eight (8) feet from the front of the screen display
Best Creative Practices
Darker backgrounds perform better; avoid white or pastel backgrounds
Short copy length with CTA performs best; keep copy brief
All files are due ten (10) business days prior to contracted start date
Complete Network Specs by Center
Questions? We're happy to help:
Client Gallery
100 Yard Screen
Westfield World Trade Center
100 Foot Screen
Westfield Century City
75 Inch Screens
Westfield Network
